Sauces & Seasonings

CharBoy's

Product image hosting for Walmart approval, a Wix to Shopify migration and ongoing content for a brand sold at Walmart.

Before

Product images needed Walmart approval in 24 hours.

After

Images approved, then a Shopify store and an ongoing systems partnership.

The challenge

Where things stood

CharBoy's needed product images approved by Walmart on a 24-hour turnaround.

After that, it needed a website that could grow with the brand, and a steady flow of on-brand content.

What we built

It started with product images for Walmart.

01
Initial image hosting for Walmart approval
Walmart's item approval process needed hosted product images, on a 24-hour turnaround. We set up hosting on Cloudinary, chosen so the client could manage it herself quickly. A more technical option like AWS S3 would have needed new account setup, and that wasn't practical on the timeline.
02
Images approved
Walmart approved the images, and CharBoy's got the green light to move forward.
03
Wix to Shopify migration
That first project led to the website migration. Page parity, URL and SEO redirects, and product, collection and recipe migration. Plus newsletter signup, a navigation redesign, a brand refresh and theme engineering.
04
Walmart launch messaging
Messaging and positioning support for the Walmart retail launch.
05
Recipe eBook funnel
Comment a keyword on social and a branded recipe eBook arrives automatically. Walmart-specific versions included.
06
Social and promotional content
Three months of social media content and promotional graphics.
07
AI product demo videos
AI-generated product demo videos.